LG OLED77ZX9LA

SELF-LIT OLED
The most innovative technology in TV
In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.

OLED 8K
LG OLED powers REAL 8K
Real 8K adds extraordinary definition level to every film scene, as if you were right there inside the action. With over 100 million SELF-LIT subpixels, every single detail of LG OLED Real 8K TV is uncovered like never before on your cinematic 77-inch size screen.

AI 8K Upscaling
See it in brilliant 8K resolution
Using deep learning algorithms, LG OLED 8K transforms 2K or 4K content into the most life-like 8K picture by enhancing detail and definition. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

Built-in Video Decoder
More 8K videos in REAL 8K
With HEVC, AV1, and VP9 codec support, you can watch 8K YouTube videos as well as 8K videos from a USB storage device or streaming services.

α9 Gen3 AI Processor 8K
The most spectacular TV experience
With deep learning algorithms, the newest and most powerfulLG's α9 Gen3 Processor 8K delivers the ultimate image and sound quality for the most exquisite viewing experience.

ThinQ AI
TV takes a leap forward
Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.

Dolby Vision IQ & Dolby Atmos
Enjoy professionally mastered visual and sound
Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.

Watch films as the director intended.
In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.

Unlimited Entertainment
LG webOS smart platform: your favourite content all in one place
Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.

Disney+
Your favourites, all in one place
Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.

The Apple TV app
The home of Apple TV+ and much more
Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.

G-Sync Compatible
Play every game at the highest standards
As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.

Smoother gameplay for the win
A higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support. These are the LG's latest gaming features that allow fast-moving content in higher resolution and smooth, synchronised graphics.

Low Input Lag & Fast Response Time
Don't lag behind the competition
Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.

HGiG Profile
More immersive HDR gaming
HGiG delivers HDR gaming graphics best matched with theperformance levels of your TV. With LG OLED, play from a wide selection ofgames with the confidence in a TV that will show every game at its absolutebest.

Eye Comfort Display
SELF-LIT pixels for comfortable viewing.
LG OLED TVs are "Eye Comfort Display" certified which means they emit a lower level of blue light and protect your eyes whilst watching your favoutite content.

Sports Alert
Never miss updates on your favourite team.
Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content.

Bluetooth Surround Ready
Real surround sound for an immersive experience.
With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV.